1.2 What do Graphic Designers Do?

What do Graphic Designers Do?

• Logo Design 

• Photo Manipulation/ Retouching 

• Branding Packaging design 

• Website and App Design 

• Advertisement banners 

• Business Cards design 

• UI/UX Design 

• Social Media Thumbnails

1. Logo Design

Logo design is the process of creating a visual symbol or emblem that represents a brand, company, product, or organization. A logo serves as a key element of a brand's identity, helping to convey its values, mission, and personality in a simple and memorable way. Here are some key aspects of logo design:

example see the following logos for different company

2. Photo Manipulation/retouch

Photo manipulation is the process of altering or enhancing photographs using various techniques and software tools. This can involve adjusting elements such as color, contrast, sharpness, and exposure, as well as more complex modifications like combining multiple images, removing or adding objects, and applying artistic effects.

Key aspects of photo manipulation include:

• Editing: Basic adjustments to improve image quality.
• Retouching: Removing imperfections or distractions.
• Compositing: Merging different images to create a new scene.
• Creative Effects: Applying filters or artistic styles for visual impact.
• Digital Art: Transforming photographs into artworks through manipulation.

Photo manipulation is widely used in fields like advertising, fashion, and digital art, allowing creators to convey specific messages or aesthetics.

3. Branding

The process of creating a distinct identity for a product or company through visual elements, messaging, and overall experience.

Logo design, color palette, typography, brand voice, and overall brand strategy.

4. Packaging Design

The creation of the exterior of a product's packaging, which includes the design of boxes, labels, and other containers.

• Importance: Effective packaging not only attracts consumers but also communicates brand values and product information.

5. Website and App Design

This focuses on creating user-friendly and aesthetically pleasing interfaces for websites and mobile applications. The design should enhance user experience (UX) while ensuring that the brand's identity is maintained.

6. Advertisement Banners

These are graphical ads used online or in print to promote products or services. Effective ad banner design captures attention quickly and communicates a message clearly, often with a call to action.

7. Business Cards Design

Business cards are crucial networking tools. The design should reflect the brand's identity and include essential information like name, position, contact details, and logo. Creativity in business card design can leave a lasting impression.

8. UI/UX Design

UI (User Interface) design focuses on the look and feel of a product's interface, while UX (User Experience) design emphasizes the overall experience a user has with a product. Both are essential for creating intuitive and enjoyable digital experiences.

9. Social Media Thumbnails

These are small images used as previews for social media posts or videos. Effective thumbnails grab attention and encourage users to engage with the content. Design often involves bold visuals, clear text, and alignment with the brand's style.

There are also more Graphic Design jobs but to do all this we have to understand The graphic design concept as whole